Are you prepared to age? It’s been ten years since Snapchat made its way into the phones of millions of people. Despite the fact that some social media apps die a slow and painful death, Snapchat has endured the test of time, even as TikTok has exploded into the scene.
Snapchat is a terrific marketing tool for companies wanting to attract millennials and Gen Z’ers when you aren’t knee-deep in the Vogue Noir and Neon Horn filters. Here are some of the most important advantages of using Snapchat for marketing, as well as instances of how well-known firms use the app.
Snaps are made to last for a short time. You receive an image or video, click on it, and it vanishes after a few seconds. Although it may appear to be detrimental, it might really assist in traffic generation. Making disappearing snaps gives them a sense of urgency; your audience doesn’t want to miss out. You’ll be well on your way to boosting visitors to your business if you use them to add individuality, promote special discounts, and showcase entertaining events.
This is ideal for marketers who are throwing events, showcasing their business culture, or incorporating them into a larger campaign. On-demand geofilters are available on hot snapchat stories, allowing you to build bespoke filters that others can use. Attendees and company employees alike may use your filter to take photos and post them anywhere they wish, increasing engagement.
Influence Purchasing Decisions
When they aren’t busy sending their friends a selfie with the oddest filter they’ve come across, Snapchat users are more likely to explore new businesses. The app also uses the ‘Discover’ icon to connect users with brands, allowing them to browse content made by companies that use Snapchat for marketing.
Provide a New Way to Absorb Content
You presumably already have a number of options to publish content for your audiences, such as blogs, eBooks, LinkedIn postings, and videos. It’s likely that your competitors are doing the same. Why not take your content and social media marketing efforts to the next level by using Snapchat to create even more interesting material?
You can make your material stand out with features like sketching over Snaps, adding music, and polling. Take a look at what National Geographic does on social media in the video below. They compile Snaps into Stories and urge Snapchat users to visit the website and read more once the Story is finished.